After years of denying concussions were causing CTE is players brains, resulting in numerous deaths of former players, the heart breaking death of Junior Seau puts a twist to the story. The NFL has done a poor job of handling CTE related death of former players. "Whether a sudden crisis occurs or an ongoing issue continues for months despite the best efforts of management, the organization must address the situation; it cannot be ignored" (Newman, 2013, p. 28). Proper handling of crisis management, allows for both parties to avoid lawsuits and confrontations, and should be handled in a quick and professional manner. In the case of Junior Seau and his death at 43, was the tipping point for the NFL to wake up about the dangers of concussion. Junior Seau has a very long and decorated career for the Chargers, Dolphins and the Patriots making a name for himself as one of the leagues best linebackers. However, after his football career Junior struggled with many challenges because of the damage he took to this brain. In may of 2012, Seau took his own life and left many great things behind, including the support of his family, friends, and fans. His family has since, filed a lawsuit against the NFL. "Plaintiffs are listed as Gina Seau, Junior's ex-wife; Junior's children Tyler, Sydney, Jake and Hunter, and Bette Hoffman, trustee of Seau's estate. The lawsuit accuses the league of glorifying the violence in pro football, and creating the impression that delivering big hits "is a badge of courage which does not seriously threaten one's health." It singles out NFL Films and some of its videos for promoting the brutality of the game"(ESPN/Associated Press, 2013). The NFL began doing more research and taking responsibility in cases involving CTE and concussions following this lawsuit, despite denying any wrong doing at first. References: Newman, T. (2013). Social media in sport marketing. Scottsdale, Arizona: Holcomb Hathaway, Publishers. Associated Press. (2013, January 24). Junior Seau's family files wrongful death suit vs. NFL. Retrieved from http://www.espn.com/nfl/story/_/id/8872778/junior-seau-family-files-wrongful-death-suit-vs-nfl
0 Comments
Leave a Reply. |
AuthorMyles Jackson is from Cincinnati, OH. Where he grew up playing Baseball, Basketball and Football. Myles attended Tiffin University and played for the Tiffin Dragons as a middle infielder. Myles graduated from Tiffin in 2016 with a Bachelors in Sports Administration and is currently completing his Masters. Archives
June 2017
Categories |